Law Sylvanian Families' legal battle over TikTok drama - Japanese Company sues Irish TikTok creator in USA for copyright infringement over viral soap opera involving calico critters

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Sylvanian Families has become embroiled in a legal battle with a TikTok creator who makes comedic videos of the children's toys in dark and debauched storylines.

The fluffy creatures, launched in 1985, have become a childhood classic. But the Sylvanian Drama TikTok account sees them acting out adult sketches involving drink, drugs, cheating, violence and even murder.
The Japanese maker of the toys, Epoch Company Ltd, filed a copyright infringement case in the US saying the videos are causing "irreparable injury" to its reputation.

The owner of the TikTok account, Thea Von Engelbrechten, from Ireland, filed a counternotice claiming her works were "parody

The skits are such a hit that the account has 2.5 million followers and the videos have racked up 68 million likes. Sylvanian Drama also has accounts on Instagram, YouTube, X and Facebook.

It has partnered with major brands including Marc Jacobs, Burberry, Netflix and Hilton for advertising posts.

Sylvanian Families are marketed as "an adorable range of distinctive animal characters with charming and beautiful homes, furniture and accessories".
They live in stylish houses surrounded by luscious greenery, woodland, a meadow and a river.

Characters have names like Freya the Chocolate Rabbit girl, Ambrose the Walnut Squirrel baby and Pino the Latte Cat baby.
They usually have wholesome adventures with stories entitled Picnic by the sea, Surprise shopping trip and Ice cream for everyone.

Insecure people, diet culture, toxic men'​

But the SylvanianDrama TikTok account sees the creatures in costumes and fake eyelashes, with captions saying things like "My marriage is falling apart" and "My boyfriend won't post me on Instagram".
Court documents filed by Epoch with the Southern District of New York on 4 July and seen by the BBC accuse Ms Von Engelbrechten of infringing the company's copyright without its permission, causing irreparable injury to its goodwill and reputation.

The court document states that in an interview with influencer marketing company Fohr, Ms Von Engelbrechten said her inspiration for the storylines came from "cringey TV shows and early 2000s comedy".
She went on: "I'm also really inspired by my cats because they are extremely sassy and self-obsessed and can be so cute, but they also have no morals when it comes to killing other animals. I try to embody that with the Sylvanians."

Asked why she thought her videos were so popular she told Fohr: "Maybe it's because it's coming from the voice of a 22-year-old who struggles with the same things as [they do]. I have a lot of storylines about insecure people, diet culture, toxic men, and sustainability, which I think other girls my age are also thinking a lot about."

A date has been set for 14 August for a pre-trial conference. This is when legal teams from both sides meet to explore settlement options or prepare the case for trial.
Epoch Company Ltd and Ms Von Engelbrechten did not respond to the BBC's requests for comment.
 
I love when companies don’t understand how viral marketing works. I heard about the tiktok videos well before I even knew about them or recognized them in stores. No one’s getting the innocent toy brand confused with someone’s soap opera parody, but the videos are watched by people the right age to have nieces who want fancy little dollhouses for their birthday
 
I don’t necessarily agree with this but I respect them for trying to protect their franchise image. It sucks when you just wanna look at cute things and some edgelord uses a popular kids IP to lure kids for clicks

Littlest Pet Shop/Hasbro encourages creator content BUT they don’t go after the extremely gory or otherwise inappropriate videos. Found this out when a young family member showed me a blood soaked fan video of these little animal figurines she loves. On YouTube.

It’s fucked
 
We love these little critters.

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Asked why she thought her videos were so popular she told Fohr: "Maybe it's because it's coming from the voice of a 22-year-old who struggles with the same things as [they do]. I have a lot of storylines about insecure people, diet culture, toxic men, and sustainability, which I think other girls my age are also thinking a lot about."
Girls your age shouldn't be playing with Sylvanian Families. Infantile, pathetic excuse for a woman.
 
All I know about Sylvanian Families is that one retard on DeviantArt years ago that was obsessed with it. Fuck, I can't even remember his name. I think he may have had a thread here.
 
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All I know about Sylvanian Families is that one retard on DeviantArt years ago that was obsessed with it. Fuck, I can't even remember his name. I think he may have had a thread here.
This tik Tok channel isn't even doing anything original. There's a Twitter account called Forest Fr1ends which has been doing this since 2016.

Typical bog trotting, potato munching spastic can't even develop an original thought for themselves.
 
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I don’t necessarily agree with this but I respect them for trying to protect their franchise image. It sucks when you just wanna look at cute things and some edgelord uses a popular kids IP to lure kids for clicks
Indeed but OTOH, some of these franchises who have gone forgotten regain some popularity. Talk about a dilemma.
 
My gripe is how somehow a Corporation in one country, can sue the citizen of another country, in a THIRD country (The USA) and everyone is just okay with this. Even TikTok itself is a thin reed because its majority owned by the Chinese. A Fourth country.

I mean, more power to us Americans I guess. For some reason people around the world like to use our court system for dispute resolution. I can't imagine how fucked every other court system must be that its the go too. But I find it disquieting how copyright law in particular is the go too means of doing this.
 
My gripe is how somehow a Corporation in one country, can sue the citizen of another country, in a THIRD country (The USA) and everyone is just okay with this. Even TikTok itself is a thin reed because its majority owned by the Chinese. A Fourth country.

I mean, more power to us Americans I guess. For some reason people around the world like to use our court system for dispute resolution. I can't imagine how fucked every other court system must be that its the go too. But I find it disquieting how copyright law in particular is the go too means of doing this.

This stood out to me as well. How does a Japanese corporation sue an Irish citizen in the United States over making some TikTok videos?
 
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